How to Expand or Launch a Guidance Firm


The Best Guide for Counselors: A Step-by-Step Guide to Expanding or Beginning a Private Counseling Practice

With this comprehensive guide on growing or starting a counseling business, Case Book Work Hub has you covered whether you’re a mental health professional or counselor who’s thinking about moving into a private practice role or looking to start a counseling business. You can even use it to expand your current counseling practice.

Continue reading to learn everything you need to know about establishing or expanding your own private practice counseling, including the names of counseling practices, private practice counseling salaries, and much more!


There is an Increased Demand for Counselors

With global mental health issues on the rise, the need and demand for more private practice counseling businesses is higher than ever.

In fact, based on Statista’s twenty-year research, the number of U.S. adults who received mental health treatment or counseling has been on the consistent rise. In the last 10 years alone, the number of U.S. adults that opted for some type of clinical psychology and counselling psychology therapy has increased by 25%.

This steady increase in demand along with the overburdened health system has created space for new private mental health counselling businesses.

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How to Open a Counseling Practice of Your Own


What is counseling in a private practice?

A form of collaborative, psychological talk therapy called private practice counseling allows people to securely confront their problems in a nonjudgmental setting. A certified professional who works in a private counseling practice and is usually self-employed is known as a private practice counselor.

Professionals with the necessary qualifications, such as social workers, psychologists, psychiatrists, or other trained therapists, may provide private practice counselling services.

Case Book Work Hub is the ideal answer if you’re a mental health professional trying to improve how you oversee your counseling practice and your clients.

For counselors and therapists seeking a centralized location for all client intakes, assessments, case notes, communication, tasks, staff, and much more, our All-in-One Case Book Management Hub software is the perfect answer!

Using the Case Book Management Hub software, start the process of streamlining your counseling practice.


The section below provides you with tips on starting your own counselor private practice. Let us know if you have any feedback: contact the Case Book Work Hub Team.


Building Your Private Practice: How to Establish a Mental Health Counselor Private Practice

Establishing a counseling solo practice is an exciting but intimidating move. Even though you may have already worked in private practice counseling as a mental health professional, starting your own private practice has its share of difficulties that might not be immediately apparent.

You will need to become an independent private practice counselor in addition to being well-versed in all aspects of business management.

We’ve put up a guide on how to establish a private counseling practice to help you be ready for becoming a counselor in private practice and a business owner.

Everything a prospective private practice counselor needs to know about counseling fees, selecting appropriate practice names, creating a business strategy for their private practice, and much more is included in our guide to beginning a counseling practice. Now let’s get started!

  1. Private Counseling Practice Requirements | How to Start a Counseling Private Practice

Getting the necessary licensure is a prerequisite for starting your own private practice as a mental health counselor. Depending on the state in which you intend to run your private counseling practice, different license requirements apply.

But, you will need to obtain a license in order to begin the process of starting your own private mental health counseling practice, regardless of the state in which you live.

You should check your state’s legislation to find out what license(s) you need in order to legally begin a private mental health counseling practice.

Although those without a license can still practice counseling, their ability to offer certain services in their private mental health counseling practice will be restricted, and they will not be permitted to use the title “licensed professional counselor (LPC)”.

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Private Counseling Practice Requirements – Building Your Private Practice

  1. Private Practice Counselling Business Plan | How to Start a Counseling Private Practice

Creating your own private practice counselling business plan may not be the first thing that comes to mind when you’re considering setting up private practice counselling.

Be that as it may, if you’re planning on building your private practice and seeing it grow, this will be an essential part.

A well-planned out private practice counselling business plan will help you:

  • Research, analyze, and identify which type of private counselling practice is underrepresented in the area you’ll be serving
  • Determine what private practice counselling services you’ll be offering and make your practice stand out from other mental health counselor private practice businesses
  • Plan on getting your private counselling practice office (rent, buy, find a private practice for sale, virtual options, etc.)
  • Determine your counseling session cost and counseling fees
  • Create a clear picture of your short and long-term counselling practice financial goals (income, expenses, hiring an accountant or bookkeeper, etc.)
  • Envision and execute a marketing goal for your private mental health counselling practice
  • Stay focused and liable to make it a successful private practice

While having a business plan is not one of the private counseling practice requirements, it is highly recommended that you have one before starting a private practice in counseling.

Another thing that’s highly recommended when starting a private counselling practice is a robust case management software. In order to provide your clients with the best service possible, you want to make sure that you’re staying on top of everything. Our Client and Case Book Management Hub cloud-based software is here to help.

Streamline your counseling practice with our All-in-One Case Book Management Hub software, featuring reporting, assessment, intake, and letter templates, and easy client and staff management.


  1. Getting Your Private Counselling Practice Space | How to Start a Private Counseling Practice

The first thing you’ll need is a quiet, secure area to serve your clients, depending on how you intend to set up your private mental health counseling office.

If you’re just starting out in private practice counseling, you might want to go with a less conventional clinic location or perhaps look into buying a private practice in your neighborhood.

Counseling sessions are used by some mental health counseling private practice professionals:

  • Over the phone
  • Virtually
  • By subletting an office space only when they need it
  1. Forming and Starting a Counseling Practice Business Entity | Counseling Practice Names

Once you’re set on starting your own counseling practice, it’s time to form a legal business entity.

This is also the best time to start looking into different counseling practice names. Making the right choice in selecting among so many counseling practice names options is crucial.

You want to ensure that your unique private mental health counselling stands out among so many generic counseling practice names out there so you may want to research what other private practice counselor business names in your area before settling.

Most private practice counselling businesses opt for a Limited Liability Company type. LLC is a great option for private practice counseling as assets and liabilities are held separately from the counselor.

When starting your own counseling practice, you will also have to get “EIN” and “NPI” numbers.

EIN is an “Employee Identification Number” IRS uses for taxes related to your private mental health counselling business. EIN will also be used to open your business bank account.

NPI or “National Provider Identifier” is a HIPAA requirement for all mental health counselor private practice businesses and healthcare providers in general. NPI is also a unique identifier for your private practice counselling business that will be used to electronically submit health care information.


The section below provides you with tips on the various types of private practice counseling, methodologies and theories. Let us know if you have any feedback: contact the Case Book Work Hub Team.


Types of Private Practice Counseling | Counselling Practice Approaches & Theories

Psychology is a broad area that covers many different areas in which it’s possible to practice and potentially start your own mental health counseling private practice.

In the sections below we’ll cover the most popular types of private practice counselling along with counselling practice approaches and theories that mental health professionals can specialize in.

  1. Types of Counseling Practice Approaches

Every individual is unique and that uniqueness is also reflected in how they respond to therapy. It’s a similar situation if you’re striving to become or are already working on becoming a private practice counselor.

Choosing the right type of mental health counseling practice, style, and method(s) is essential for establishing your private counseling practice correctly.

Here are the most popular types of private practice counseling clinical approaches and styles that you may want to consider prior to starting a private practice in counseling:

  • Cognitive Behavioral Therapy (CBT)
  • Dialectical Behavioral Therapy (DBT)
  • Interpersonal Psychotherapy (IPT)
  • Psychodynamic or Psychoanalytic Counselling Practice
  • Humanistic Counseling Practice
  • Solution Focused Brief Therapy

These are just a few of the various schools of thought or counseling practice techniques that a private practice counselor may choose to apply in treatment.

Whichever strategy you choose, the All-in-One Case Book Management Hub Toolkit from Case Book Work Hub will be beneficial to your mental health practice. This all-inclusive online client and case management system is simple to use and indispensable for every flourishing practice. It guarantees that you never fall behind.

One of these clinical psychology and counselling psychiatry approaches is usually the area of concentration or specialization for a private practice counselor.

To deliver the best clinical and counseling psychology therapy, a good private practice counselor or therapist will, however, almost always blend a number of techniques and approaches. 

What distinguishes counseling psychiatry from clinical psychiatry, though? Let’s investigate!


Do you have any questions about counselling practice approaches & theories described above? Click here to contact the Case Book Work Hub Team.


  1. Clinical Psychology and Counselling Psychology Differences

Clinical and counselling psychology are two most popular careers in the mental health field. Nonetheless, many striving mental health professionals often find it hard to understand the difference between clinical vs counseling psychology.

Clinical and counseling psychology share a lot of similarities but there are also distinct differences between these two career paths.

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Clinical and Counseling Psychology

What distinguishes counseling psychology from clinical psychology, S0?

The emphasis area is the primary distinction between clinical and counseling psychology. While the study of mental illnesses is the main emphasis of clinical psychology, counseling practice assists clients in resolving all of the emotional, physical, and social problems they encounter on a daily basis.

It will be up to the individual aspiring practitioners to decide what area of psychology clinical & counseling they want to specialize in. The ultimate objective of mental health practitioners who specialize in clinical and counseling psychology is to assist clients in achieving greater mental health.


Do you have any questions about clinical psychology and counselling psychology? Do you have feedback on how to start a private counseling practice (psychology clinical & counseling)? If so, contact the Case Book Work Hub Team.


  1. Private Counselling Practice Specialties

When evaluating all the private counseling practice requirements and determining how to start a counselling business, every future private practice counselor should consider specializing in a certain form of counseling.

While a private practice counselor doesn’t have to focus on just one specialty or form of a counselling session, quite often a private counselling practice does just that.

Here are some of the most common private practice counselling specialties:

  • Individual private practice counseling
  • Couples counseling
  • Family counseling
  • Group counseling
  • Child/adolescent counseling
  • Addictions counseling
  • LGBTQ counseling
  • Military counseling
  • Virtual and over-the-phone counseling
  • And many more

To determine if you should focus on a certain form of counselling session when setting up private practice counselling, it’s highly recommended that you check what private counseling practice type is underrepresented in your area.

Whatever your specialty is, Case Book Work Hub’s All-in-One Client and Case Book Management Hub is your best friend. 

Experience easy reporting, customizable assessments and intakes, professional letter templates, and efficient client and staff management.


Are you looking for information on how to start a counselling business? Do you have any questions about building your private practice or working for a private practice counseling in general? Click here to contact the Case Book Work Hub Team.


Private Practice Counseling Salary & Counseling Fees  

One of the important aspects of setting up private practice counselling is determining counseling session cost and estimating what private practice counselor salary you can expect.

What Does an Average Counselling Session Cost?

Counseling session cost and counseling session fees will vary based on where you live, your education, years of experience in mental health counseling, certifications, and a variety of skills and specializations.

Average private practice counseling session cost: $60 -$150/per hour

Private counselling cost is higher than hospital outpatient counseling for a reason. As a private practice counselor, you have to be aware of business operating costs when determining how much your counselling session cost will be.

On top of that, the location of your private practice counselling will play a crucial role in the average counseling fees and counseling session cost you’ll be charging.

As an example, counseling session cost will be higher in California and New York than in North Carolina and Ohio.

Private counselling cost will also range depending on the form and type of counselling practice sessions you offer.

For example, private counselling cost for virtual and over-the-phone sessions will be lower than the group or family counseling session cost.

If you’re just starting out your own counseling practice and you’re not sure what your counseling fees should be, research the typical private counselling cost of other clinical and counseling psychology businesses in your area.

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Cost of Private Counseling & Salary for Private Practice Counseling

If you work as a private practice counselor, our All-in-One Client & Case Book Management Hub Toolkit might be of interest to you. You’ll have all you need at your fingertips with our letter templates, assessments, intakes, reports, and client and staff management. 

Join All-in-One Client & Case Book Management Hub today to take advantage of our software’s time-saving features, which are tailored especially for mental health professionals.


What’s an Average Private Practice Counselor Salary?

As mentioned, different factors add into counseling fees and ultimately what your private practice counseling salary will be. Let’s take a look at what you can expect to get paid as a private practice counselor.

An average private practice counselor salary range: $62,415 – $76,879/per year

While the median private practice counseling salary in the USA ranges between $62,415 and $76,879, it’s important to take into consideration that entry-level positions can expect a lower annual salary of approximately $49,900/per year.

On the other hand, the most experienced mental health counselors can expect a private practice counseling salary of up to $100,000 per year which is definitely something to strive for in the long run.

Furthermore, it’s important to address that private practice counselor salary will vary from state to state. Understandably, salary will be one of the factors that will determine whether you should be starting a private practice in counseling.

However, most counselors that are starting a counseling practice go into it with a great motivation and the goal of helping people.


Do you have feedback on counseling fees or private practice counseling salary? If you already run a successful private practice, do you have any tips on how to start a private counseling practice that you would like to share? If so, contact the Case Book Work Hub Team.


Conclusion | Establishing a Counseling Private Practice

There will be many obstacles to overcome while beginning a solo practice for mental health counseling, but the benefits will far exceed them all.

It takes a certain kind of achievement to devote your time, energy, and expertise to running a profitable private practice in a true and morally righteous manner while still serving the larger good.

We hope that our advice on how to launch a private mental health counseling practice has been helpful to you in deciding if this is the best course of action for your career.

Please contact the Case Book Work Hub Team if you have any further questions regarding how to launch a counseling business, how much private counseling costs, or how much private practice counseling pays.

We hope that launching your own counseling practice goes well for you!

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